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The growing importance of Instagram Advertising

The total population of United Kingdom is of about 64.1 million, out of which 89% of the population are active users of the internet. In addition, 50% of the total population is engaged on Social Media from their mobiles devices. This highlights the rising and growing importance of Social Media Marketing services across the globe. Compared to last year the active users on Instagram has outgrown Twitter with about 300m on Instagram and 280m on Twitter. In UK, 90% of the active users on Instagram are below 35 years and are located in urban areas.  A report from eMarketer reveals that the total earnings from Instagram advertising is about to cross a figure of £1 billion in 2016.

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Using Snapchat for Business

Companies in order to ensure customers have a longer brand recall, they want to make their presence felt on all possible platforms including social media. Hence creating a profile on every upcoming platform is essential to acquire potential target customers. Snapchat is an upcoming social media app which is creating a frenzy among the youth and brands must take this as an opportunity to get creative and showcase their product in a unique way on Snapchat. Therefore, marketers must be aware of all the innovative features Snapchat has to offer in order to create their presence before probable competitors pick up pace and enter the world of Snapchat.  Read More

Content Marketing – A trendsetter in the world of marketing

For a digital marketing and web designing company in Mumbai, content marketing plays a very important role. With several players in the market and fierce competition, an impactful content plays a vital role for communicating your brand in the market.

What Is Content Marketing?

If you want your customers to remember you and most importantly the brand which you are trying to communicate, in the hope that eventually it will generate leads and sell your products, then you should probably focus your attention to Content Marketing.
Content marketing deals with creation and distribution of content that is informative, entertaining and helpful to your potential customers.

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How to Increase Your Social Media Following?

Social media marketing works best when you have followers or fans. For any internet marketing or web designing company in Mumbai, generating leads is the eventual benefit of creating and maintaining a social media presence. However, as mentioned earlier, for making social media an effective lead generation machine, you initially need to generate a following. This refers to the followers and fans on Facebook, Twitter, Instagram and LinkedIn along with other social media accounts. The more followers and fans you have for your social media presence, the better reach you’ll have, which means the probability to generate more leads. So for lead generation through social media marketing services, you need to take steps to increase your reach.

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How Artificial Intelligence (AI) is changing SEO Industry?

SEO is a result oriented business so just think if you have access to data that tells you accurately the things you need to do so as to optimise your website and increase visibility in search engines. Well, you need not think anymore as the technology is already available. Though Artificial Intelligence (AI) SEO is still in its early stages, in the next few years it will govern as to how digital marketing companies offering internet marketing services develop SEO strategies. Artificial intelligence is already being used in digital marketing for gathering data on ad targeting, determining the content relevancy, streamline marketing campaigns, recognize customer segments for cross selling and evaluate emotional values having the most influence on a target audience. However, the current situation is that very few firms are using machine learning to enhance search engine rankings. Marketers, while using AI get insights that help them enhance ad campaigns, but adopting AI particularly for SEO provides you some tactics that let you rank higher in search engines and lets your ads seen by more people.
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How to Overcome Google Penguin Update?

With every update, Penguin is becoming a curse for those violating the norms or guidelines of Google’s Webmaster. As they emphasize on more unnatural links, some of the earlier updates released by them could have affected your campaigns. Thus, in order to function smoothly you’d require taking some steps to overcome the earlier Penguin updates and be ready with your website to face the imminent changes to the algorithm.
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