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How to Overcome Google Penguin Update?

With every update, Penguin is becoming a curse for those violating the norms or guidelines of Google’s Webmaster. As they emphasize on more unnatural links, some of the earlier updates released by them could have affected your campaigns. Thus, in order to function smoothly you’d require taking some steps to overcome the earlier Penguin updates and be ready with your website to face the imminent changes to the algorithm.

Steps to Tackle Google Penguin Update

Analyse Penguin Properly

For any internet marketing agency, examining many indicators when trying to identify a drop in traffic can come handy. Make use of analytic tools to identify if the drop concurs with dates of Penguin update. The next step is to scrutinize data two weeks prior to and two weeks after the Penguin dates for increased precision. Make use of MajesticSEO or similar sites to download anchor text distribution data. Dropped anchors straightaway connects with dropped keywords. Gather all related data by using excel such as analytics and anchor text and generate a Pivot Table. Here, you can scrutinize the drop, percentage of decrease on your site and the prevailing links for a keyword. You can pinpoint unusually large links with this Pivot Table and you can change or remove such links after evaluating the optimization of your site with external links.

Look for Over-optimization of Keyword

You will need to check your site in deep for the written content and make sure that none of your pages are over-optimized for particular keywords. So what leads to over-optimization?

• When you possess excess unrelated keywords in a single page
• When you possess excess precisely matching or ‘money’ keywords, and not adequate branded keywords
• When the length of website copy and the ratio of keyword mentions is unusually high
The solution for it can be further obtained in three steps:
• Getting your copy cleaned up by forming long tail varieties of your primary keyword and using them to evade over optimization
• Laying emphasis on your brand in the message and targeting your audience in the written content
• Lessening the number of anchor texts on each of your pages

Recuperating from Penguin

Specific situation determines how you recover from Penguin. However, the given 5 tactics could help you bounce back.

• Get rid of all unconnected links on your site
• Make use of varied anchor texts to drive link building
• Have extremely good content or guest blogging on relevant site to get backlinks
• Make sure that your site has minimum ads and is simple to navigate
• Include links only in the content’s body

You can certainly recover from a Penguin hit, provided you clean up the spam and evade black hat SEO principles. Another thing you can do, possibly the most effective tactic is to take help from a professional digital marketing company in India that would provide you professional content writing services. An efficient SEO company in Mumbai would provide good quality article and blog writing services that would protect your site from possible algorithm attacks.

How to use Instagram to Increase Sales?

Many know Instagram as a social media platform where you can post pictures and videos, much like that of Facebook. However, not many know that Instagram can act as a great influencer for potential customers and that too without making any hard-sell pitches. In several ways, this social media platform is a great way to appeal to your potential clients without making it look like you are. Many people find this to be the best kind of marketing and several digital marketing companies in India are including this as part of their internet marketing services.
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6 Types of YouTube Advertising Format

YouTube is one of the major channels along with Facebook, Twitter, LinkedIn and Instagram that can be used for business promotion through the means of advertising. It’s one effective means for business advertising and part of SEO services in Mumbai that can help the organization achieve desirable growth. Here, we look at 6 different types of videos that one can use for video advertising on YouTube. Read More

5 Social Media Tools to Promote your Business

Social Media forms to be the best platform where all kinds of businesses can promote their services and products effectively. However, cutthroat competition is making it very difficult to compete on social forums and networks. If you intend to promote your business on social networks, you must utilise everything that can help you get your content noticed. Luckily, social media experts have singled out some great tools which are designed to boost online marketing strategies. If you’re new on the web and require picking a few social media tools to boost your business, then here are few of the very effective. Read More

How New Google Maps Ad Can Help Your Business?

Few months back Google announced several changes concerning AdWords and Analytics during the Google Performance summit, while focusing primarily on mobile. Google has revealed many incredible mobile statistics. It introduced to expend Text Ads and got a sneak preview of the new Google’s AdWords interface and so much more. Another big change was described as “the next generation” of local search ads. There are numerous changes, but what is precisely going to change about new Google Maps local search ads? Let’s have a look: Read More

Pokémon Go – The game changer in business activities

Nintendo and Niantic’s Pokémon Go has created a frenzy across the globe. The game uses Augmented Reality Software, which allows players to chase ‘Pocket Monsters’ through GPS geocaching technology, it motivates players to walk around neighborhoods and grab a Pokémon.

The game involves collecting over 250 Pokémon characters in a real life setting. To gather these Pokémons, players have to throw Pokéballs at the characters and collect them at retail stores or landmarks. As players keep collecting Pokémons, they can reach to the level of a ‘Pokémon trainer’, wherein the collected Pokémons can be taught how to fight. The objects that can be purchased within the game have helped Nintendo and its partners earn $1.6m per day through free downloads. Read More

Using Pinterest Effectively To Promote Your Business

Over the last few years, companies offering services for Social Media Marketing in Bromsgrove, Redditch, London and other areas in U.K have brought about a radical change in the methods in which several business activities are conducted. Each Social Media platform has its own identity which can be utilized to acquire new customers. For instance, Facebook is used for creating a wider social network and spread the word of a brand by posting updates related to trending events and activities. Instagram and Pinterest have a visual based platform which attracts attention of the viewers and can influence them to buy a product.Social Media platforms like Instagram and Pinterest have created a buzz for visual marketing. Research reveals that by 2018, 84% of communication will be conducted by visual mediums and 79% of internet traffic will be generated through videos. Pinterest is that Social Media platform that enables marketers to utilize visual marketing at its best by uploading pictures in the areas that suits them and provide users a visually attractive prospect for their products and service. Read More

How Business Listing Can Help Your Business to Grow?

For most users in India, search engines are not a platform for conducting each and every online search and transaction. Directories and social media websites expand your reach and possess some of the hottest leads on the web at an economical cost. Whether paid or free, these platforms are worth spending your advertising budget on.Do you need to submit to online directories? This is very important since you need to submit your business information and website to relevant directories as they are a great source of leads, and consumer reviews can help generate good referral traffic. Free or paid, it’s vital you control your business profile whilst engaging and advertising to customers wherever that may be. Once you claim your profile, update any information that’s imprecise, and ensure you provide details about your business as that is the USP which might draw in new clients. All in all, it’s important to claim ownership now so that you can respond to positive and negative reviews of your business in the future. Read More

How voice is changing online search and how SEO companies should utilise?

The art and science of search engine optimization (SEO) has changed quite dramatically in recent years, this is due to Google’s algorithm tweaks including the recent mobile friendly update. Just as significant as mobile, however, is voice. Professionals practicing SEO need to prepare for future wherein queries come from voice input on mobile devices and where Google, to satisfy those voice queries, will increasingly highlight direct answers. Google searches yield direct answer results, also known as ‘rich answers’ in response to particular user questions, rather than delivering an assortment of links to other websites.It’s no surprise that Google is focusing quite heavily on voice search and natural language going forward when you consider that in 2015 alone, voice searches rose from ‘statistical zero’ to make up 10% of all searches globally. Read More

Why we need Accelerated Mobile Pages (AMP)?

We live in a digital era, one which demands high speed communication and information flow. The last decade and a half has seen tremendous amount of growth technology wise and has completely revolutionised the way in which we communicate and the way we exchange information with each other. The prime contributor to every aspect of this revolution is the smartphone, which itself has seen a grand rise in usage and acceptance world over.

Beginning from bridging the communication barriers to almost replacing computers from our lives, a smartphone enables us to do all our day to day tasks on the go. Be it accessing news, sending an email, preparing a to-do-list, smartphones are every person’s companion. As more and more begin to use smartphones, they are accessing information, especially on websites that consume a large amount of data when loading times are considered and the amount of content that a webpage loads. It didn’t take long to understand the usage patterns of users and begin updating the way a page loads and displays information, particularly on a smartphone. Read More

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