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Give Your Business an Edge with our Responsive and SEO-Friendly Website Design

The internet has refined the way businesses operate. Challenging the traditional way, online marketing’s strength of reaching wider audiences across the globe has led to its widespread adoption by businesses. Whilst there are millions of businesses offering similar services, the ones with an attractive yet professional website manage to catch the customers’ attention. Consequently, for businesses operating in the UK, having a unique business website has become more of a necessity than a choice. Read More

Common Factors That Can Negatively Impact Your SEO Campaign

Organic rankings gained through white hat SEO techniques can play a stellar role in boosting your business’ online marketing returns. However, to execute high-impact SEO campaigns, it is important to understand that SEO by itself will provide little value compared to when it is integrated into your marketing mix. Irrespective of the size of business, this integration can only be achieved when the online marketing consultant (or the SEO agency) and its client truly collaborate with each other and understand each other’s requirements and limitations. Read More

Using Local Directory Listings? Be Careful About 4 Aspects

Local directory listing forms a key online channel for small and medium-sized businesses with limited geographic reach. Planned and implemented appropriately, this channel can prove not only to be the most convenient of all to promote products and services but can also generate high-quality leads. Whilst other methods, such as Web 2.0 submission, article submission, blog submission, press release posting, infographic submission, guest posting and video submission require significant content / multimedia skills and expertise, manual directory submission to local business portals is relatively convenient. Read More

Web Directory Submission: Rudimentary Tips to Help Generate More Leads

For small business owners, understanding SEO and link building can be very overwhelming to understand let alone implementing it to drive more business leads. As one of the most underrated methods to drive organic links, web directory submission – when implemented with the right approach – can certainly bring in more virtual footfalls and spread the word. This link building technique is even more important to independent firms with a limited geographic reach. Read More

Key Tips to Enhance Customer Engagement on Social Media

Whilst many businesses make a genuine attempt in keeping their social media pages active by the frequent posts, they often fail to analyse the responses their social media strategies generate. As social media is a two-way communication tool, your posts should be engaging enough to resonate with the audiences and spark a conversation with them. If you are not getting the desired response from your audiences, you need to re-think your social media strategy. Some of the tips that will boost social media engagement with your target audience are as follows: Read More

Pitfalls to Avoid When Considering Local Directory Submissions for Link Building

It is an understatement to say that building high-quality links that lead to your website is important for your business. More visitors simply mean more brand awareness which can possibly be leveraged to generate more business leads. Keeping this in mind, a local directory listing service can be a perfect fit for small independent firms that serve clients locally. Furthermore, having a presence on local business directories can help you make online media one of the easiest means to promote your products / services. Read More

Why Your Business Should Invest in Pay-Per-Click Campaigns?

Pay-Per-Click, most commonly known as PPC, is a form of online advertising in which businesses promote their advertisements on search engines and popular websites, whilst being charged for every click on their ads. Considered as an effective lead generation tactic, more and more businesses have started including Pay-Per-Click as an intrinsic part of their marketing strategies. Read More

Key Tips to Maximise Your YouTube Marketing Results

Since the internet has become an integral part of consumer’s lives, it has become imperative for businesses to include social media as an intrinsic part of their marketing strategies. YouTube is one the most cost-effective and results-oriented marketing tools that can be used to reach large audiences to promote your products or services. Below are some of the tips that can help your business tap into the full potential of YouTube videos. Read More

Article Distribution: An Indispensable Link Building Tool for Start-Ups

The objectives of a firm’s online marketing campaign can differ depending on its size and its business phase. Whilst small- and medium-sized B2B start-ups may want to create brand awareness, generate leads, and increase website traffic, established businesses may aim for lead nurturing, customer acquisition, and an increase in sales. Irrespective of your firm’s online marketing goals, employing article distribution as a key part of your inbound link building strategy can provide valuable rewards. Read More

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