Our Archive

Pokémon Go – The game changer in business activities

Nintendo and Niantic’s Pokémon Go has created a frenzy across the globe. The game uses Augmented Reality Software, which allows players to chase ‘Pocket Monsters’ through GPS geocaching technology, it motivates players to walk around neighborhoods and grab a Pokémon.

The game involves collecting over 250 Pokémon characters in a real life setting. To gather these Pokémons, players have to throw Pokéballs at the characters and collect them at retail stores or landmarks. As players keep collecting Pokémons, they can reach to the level of a ‘Pokémon trainer’, wherein the collected Pokémons can be taught how to fight. The objects that can be purchased within the game have helped Nintendo and its partners earn $1.6m per day through free downloads. Read More

Using Pinterest Effectively To Promote Your Business

Over the last few years, companies offering services for Social Media Marketing in Bromsgrove, Redditch, London and other areas in U.K have brought about a radical change in the methods in which several business activities are conducted. Each Social Media platform has its own identity which can be utilized to acquire new customers. For instance, Facebook is used for creating a wider social network and spread the word of a brand by posting updates related to trending events and activities. Instagram and Pinterest have a visual based platform which attracts attention of the viewers and can influence them to buy a product.Social Media platforms like Instagram and Pinterest have created a buzz for visual marketing. Research reveals that by 2018, 84% of communication will be conducted by visual mediums and 79% of internet traffic will be generated through videos. Pinterest is that Social Media platform that enables marketers to utilize visual marketing at its best by uploading pictures in the areas that suits them and provide users a visually attractive prospect for their products and service. Read More

How Business Listing Can Help Your Business to Grow?

For most users in India, search engines are not a platform for conducting each and every online search and transaction. Directories and social media websites expand your reach and possess some of the hottest leads on the web at an economical cost. Whether paid or free, these platforms are worth spending your advertising budget on.Do you need to submit to online directories? This is very important since you need to submit your business information and website to relevant directories as they are a great source of leads, and consumer reviews can help generate good referral traffic. Free or paid, it’s vital you control your business profile whilst engaging and advertising to customers wherever that may be. Once you claim your profile, update any information that’s imprecise, and ensure you provide details about your business as that is the USP which might draw in new clients. All in all, it’s important to claim ownership now so that you can respond to positive and negative reviews of your business in the future. Read More

How voice is changing online search and how SEO companies should utilise?

The art and science of search engine optimization (SEO) has changed quite dramatically in recent years, this is due to Google’s algorithm tweaks including the recent mobile friendly update. Just as significant as mobile, however, is voice. Professionals practicing SEO need to prepare for future wherein queries come from voice input on mobile devices and where Google, to satisfy those voice queries, will increasingly highlight direct answers. Google searches yield direct answer results, also known as ‘rich answers’ in response to particular user questions, rather than delivering an assortment of links to other websites.It’s no surprise that Google is focusing quite heavily on voice search and natural language going forward when you consider that in 2015 alone, voice searches rose from ‘statistical zero’ to make up 10% of all searches globally. Read More

Why we need Accelerated Mobile Pages (AMP)?

We live in a digital era, one which demands high speed communication and information flow. The last decade and a half has seen tremendous amount of growth technology wise and has completely revolutionised the way in which we communicate and the way we exchange information with each other. The prime contributor to every aspect of this revolution is the smartphone, which itself has seen a grand rise in usage and acceptance world over.

Beginning from bridging the communication barriers to almost replacing computers from our lives, a smartphone enables us to do all our day to day tasks on the go. Be it accessing news, sending an email, preparing a to-do-list, smartphones are every person’s companion. As more and more begin to use smartphones, they are accessing information, especially on websites that consume a large amount of data when loading times are considered and the amount of content that a webpage loads. It didn’t take long to understand the usage patterns of users and begin updating the way a page loads and displays information, particularly on a smartphone. Read More

Google has measured 1 billion+ store visits from AdWords ads globally

There has been a phenomenal rise in e-commerce for all the major global stores. In spite of this, offline sales continue to contribute the major element of retail sales. An increasing number of consumers are beginning to use their smartphones for online shopping, thus, Google and other online players have been subjected to a lot of pressure to show advertisers how their online ads impact in-store behavior.

More than a year and a half ago, in December 2014, Google rolled out a new “Store Visits” metric in Estimated Total Conversions (ETC). It was aimed to close the online to offline attribution gap by tracking and measuring the AdWords. Since the time it was introduced, Google says it has measured more than 1 billion store visits globally, displaying the impact of online advertising on in-store traffic. Read More

Why does Digital Marketing Fail in Startups?

To move your business forward, it’s extremely crucial to create a digital marketing strategy as it helps a start-up internet marketing company in Mumbai produce great results. Digital marketing is constantly evolving and changing and you must have flexibility in your strategies. Those start-ups that don’t adopt new strategies clearly fail to apply digital marketing for their growth. In today’s tech savvy world, digital media plays a pivotal role for any start-ups to reach their target audience. However, if not implemented properly it can lead to the failure of the entire digital marketing campaign and eventually the start-up firm. Read More

Can Google AdWords be a part of your SEO strategy?

Executing a strong internet marketing strategy is the need of the hour for many small businesses, and executing it in a better way can be quite overwhelming for them. Today, multiple channels are available online stating you must emphasise on a wide variety of tactics to reach your target consumers in an effective manner, rank high with Google and enhance conversion rates. Today, almost every online marketing company in Mumbai implements tactic that has its benefits, but two of the most popular for local internet marketing strategies are Pay-Per-Click Management (PPC) and Search Engine Optimization (SEO). Generally, marketers take to one side or the other as they all lead to online presence; however, this is far from the case. Both these strategies can effectively work together to enhance the visitors to the website and conversions for your business. Read More

Landing Pages – What’s the Big Deal?

When designing their websites, many clients have one prime question to ask – ‘What is a landing page and why is it so important for their campaigns?’ The answers to this question are simple but needs to be understood from a wider perspective.

A landing page is nothing but a “page” that user lands on in response to a call to action or advertisement. Simply put, a landing page gets traffic from everywhere other than the actual site. Landing page shouldn’t be created as a simple page to display names and numbers or a page displaying long sales forms, it is essentially a welcome page to draw attention of the visitors to the rest of the site. There is a list of website marketing companies in Mumbai offering SEO services and as a part of that service or a standalone project, they help you create innovative landing pages and manage them. Read More

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