The objectives of a firm’s online marketing campaign can differ depending on its size and its business phase. Whilst small- and medium-sized B2B start-ups may want to create brand awareness, generate leads, and increase website traffic, established businesses may aim for lead nurturing, customer acquisition, and an increase in sales. Irrespective of your firm’s online marketing goals, employing article distribution as a key part of your inbound link building strategy can provide valuable rewards.
Particularly, when your business is in its introductory phase, developing an article submission strategy yourself or hiring a top SEO services company can be a highly affordable technique to help you meet your Internet marketing goals. Creating well-researched original articles that are relevant to your target audience and submitting them to leading article directories can help you meet the following online marketing objectives:
1) Creating Brand Awareness
Whilst the editorial guidelines of leading article directories do not allow the direct promotion of your products and services, the resource box can be your branding tool. It should feature the author’s name and title along with the main products and services offered by that firm. Moreover, the resource box allows hyperlinking key terms to your website. If you can regularly provide fresh insightful articles that your consumers and leads are looking for, you can easily create a remarkable following and a healthy base of potential website traffic which is interested in your products and services. Importantly, if your business is just starting out, article submission can help create brand awareness in an affordable manner.
2) Increasing Organic Traffic
When you frequently post articles that are unique, informative, and most importantly relate to your target audience, readers would be eager to check your profile out. They would certainly be interested in your designation, the organisation you are working for, and your organisation’s website. Though often underestimated by many, article submission can be a key source of organic website footfalls. And if your firm is a start-up, traffic is a crucial element to your business.
3) Generating Business Leads
Considering that the articles you post exhibit an in-depth knowledge and expertise in your niche, the readers interested in that domain can become your business leads. As a result, having a well-planned article development schedule can bring in relevant prospects to your website. Furthermore, since these readers searched for domain-specific articles, they are surely a part of the industry sector you are operating in. Once they have seen your website and seek some specific information on your products and services, they may they have more chances of getting converted into customers.
4) Establishing Thought Leadership
If used appropriately, article distribution can be a powerful instrument to not only differentiate you from other authors in your domain but also let you lead the area of your expertise. Some ideas that can help you become a thought leader include addressing neglected areas in your domain, offering a first-hand professional insight into your domain, critically re-examining existing practises, and highlighting groundbreaking trends that can have a serious impact on your field.
5) Offering Author / Brand Recall
Once you have significantly contributed to the niche body of knowledge, your readers will recognise your authorship and recall it the next time they seek some information related to your domain. As a result, this offers a high recall value to your organisation which, in turn, is one of the important aspects of online marketing in the early phases of your business.