eTrack Media Blog

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Can Google AdWords be a part of your SEO strategy?

Executing a strong internet marketing strategy is the need of the hour for many small businesses, and executing it in a better way can be quite overwhelming for them. Today, multiple channels are available online stating you must emphasise on a wide variety of tactics to reach your target consumers in an effective manner, rank high with Google and enhance conversion rates. Today, almost every online marketing company in Mumbai implements tactic that has its benefits, but two of the most popular for local internet marketing strategies are Pay-Per-Click Management (PPC) and Search Engine Optimization (SEO). Generally, marketers take to one side or the other as they all lead to online presence; however, this is far from the case. Both these strategies can effectively work together to enhance the visitors to the website and conversions for your business. Read More

Why Your Business Should Invest in Pay-Per-Click Campaigns?

Pay-Per-Click, most commonly known as PPC, is a form of online advertising in which businesses promote their advertisements on search engines and popular websites, whilst being charged for every click on their ads. Considered as an effective lead generation tactic, more and more businesses have started including Pay-Per-Click as an intrinsic part of their marketing strategies. Read More