eTrack Media Blog

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How to Improve the Website User Experience

Websites have become an integral part of digital marketing. The UX design focuses on customer experience. It is one of the most powerful tools that help businesses become successful and competitive. It plays a crucial role in brand awareness and recall and acts as a salesman who is available round the clock, 365 days a year. Web designers need to understand the nitty-gritty of designing websites that enable a superior user experience. This means they should be able to identify gaps and challenges faced by visitors to the website. Read More