eTrack Media Blog

We are Search Engine & Social Media Experts

Best SEO Practices

Several strategies aim to bring out the best in online businesses. These strategies involve good SEO practices, which help  boost websites and reach the top position of search engine results. Online users do not spend much time surfing web pages. Websites that provide exactly what the users are searching for are more likely to receive user attention.

Search engines consider several factors while ranking websites on the first page. The most important factor is search engine optimisation, or SEO. There are different ways of making websites search engine-friendly.
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How to Improve the Website User Experience

Websites have become an integral part of digital marketing. The UX design focuses on customer experience. It is one of the most powerful tools that help businesses become successful and competitive. It plays a crucial role in brand awareness and recall and acts as a salesman who is available round the clock, 365 days a year. Web designers need to understand the nitty-gritty of designing websites that enable a superior user experience. This means they should be able to identify gaps and challenges faced by visitors to the website. Read More

Using Snapchat for Business

Companies in order to ensure customers have a longer brand recall, they want to make their presence felt on all possible platforms including social media. Hence creating a profile on every upcoming platform is essential to acquire potential target customers. Snapchat is an upcoming social media app which is creating a frenzy among the youth and brands must take this as an opportunity to get creative and showcase their product in a unique way on Snapchat. Therefore, marketers must be aware of all the innovative features Snapchat has to offer in order to create their presence before probable competitors pick up pace and enter the world of Snapchat.  Read More