eTrack Media Blog

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How to Overcome Google Penguin Update?

With every update, Penguin is becoming a curse for those violating the norms or guidelines of Google’s Webmaster. As they emphasize on more unnatural links, some of the earlier updates released by them could have affected your campaigns. Thus, in order to function smoothly you’d require taking some steps to overcome the earlier Penguin updates and be ready with your website to face the imminent changes to the algorithm.
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6 Types of YouTube Advertising Format

YouTube is one of the major channels along with Facebook, Twitter, LinkedIn and Instagram that can be used for business promotion through the means of advertising. It’s one effective means for business advertising and part of SEO services in Mumbai that can help the organization achieve desirable growth. Here, we look at 6 different types of videos that one can use for video advertising on YouTube. Read More

How voice is changing online search and how SEO companies should utilise?

The art and science of search engine optimization (SEO) has changed quite dramatically in recent years, this is due to Google’s algorithm tweaks including the recent mobile friendly update. Just as significant as mobile, however, is voice. Professionals practicing SEO need to prepare for future wherein queries come from voice input on mobile devices and where Google, to satisfy those voice queries, will increasingly highlight direct answers. Google searches yield direct answer results, also known as ‘rich answers’ in response to particular user questions, rather than delivering an assortment of links to other websites.It’s no surprise that Google is focusing quite heavily on voice search and natural language going forward when you consider that in 2015 alone, voice searches rose from ‘statistical zero’ to make up 10% of all searches globally. Read More

Why we need Accelerated Mobile Pages (AMP)?

We live in a digital era, one which demands high speed communication and information flow. The last decade and a half has seen tremendous amount of growth technology wise and has completely revolutionised the way in which we communicate and the way we exchange information with each other. The prime contributor to every aspect of this revolution is the smartphone, which itself has seen a grand rise in usage and acceptance world over.

Beginning from bridging the communication barriers to almost replacing computers from our lives, a smartphone enables us to do all our day to day tasks on the go. Be it accessing news, sending an email, preparing a to-do-list, smartphones are every person’s companion. As more and more begin to use smartphones, they are accessing information, especially on websites that consume a large amount of data when loading times are considered and the amount of content that a webpage loads. It didn’t take long to understand the usage patterns of users and begin updating the way a page loads and displays information, particularly on a smartphone. Read More

Google has measured 1 billion+ store visits from AdWords ads globally

There has been a phenomenal rise in e-commerce for all the major global stores. In spite of this, offline sales continue to contribute the major element of retail sales. An increasing number of consumers are beginning to use their smartphones for online shopping, thus, Google and other online players have been subjected to a lot of pressure to show advertisers how their online ads impact in-store behavior.

More than a year and a half ago, in December 2014, Google rolled out a new “Store Visits” metric in Estimated Total Conversions (ETC). It was aimed to close the online to offline attribution gap by tracking and measuring the AdWords. Since the time it was introduced, Google says it has measured more than 1 billion store visits globally, displaying the impact of online advertising on in-store traffic. Read More