eTrack Media Blog

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Instagram Marketing – Why It’s Successful!

Social media has become one of the most popular platforms for reaching as well as connecting millions of people all over the globe. It is no surprise that social media has become a go-to-medium for marketers to promote brands. Several companies now realize the benefits of having an online presence and feel the need to hire a digital agency for internet marketing services.

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The growing importance of Instagram Advertising

The total population of United Kingdom is of about 64.1 million, out of which 89% of the population are active users of the internet. In addition, 50% of the total population is engaged on Social Media from their mobiles devices. This highlights the rising and growing importance of Social Media Marketing services across the globe. Compared to last year the active users on Instagram has outgrown Twitter with about 300m on Instagram and 280m on Twitter. In UK, 90% of the active users on Instagram are below 35 years and are located in urban areas.  A report from eMarketer reveals that the total earnings from Instagram advertising is about to cross a figure of £1 billion in 2016.

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Using Snapchat for Business

Companies in order to ensure customers have a longer brand recall, they want to make their presence felt on all possible platforms including social media. Hence creating a profile on every upcoming platform is essential to acquire potential target customers. Snapchat is an upcoming social media app which is creating a frenzy among the youth and brands must take this as an opportunity to get creative and showcase their product in a unique way on Snapchat. Therefore, marketers must be aware of all the innovative features Snapchat has to offer in order to create their presence before probable competitors pick up pace and enter the world of Snapchat.  Read More

How to Increase Your Social Media Following?

Social media marketing works best when you have followers or fans. For any internet marketing or web designing company in Mumbai, generating leads is the eventual benefit of creating and maintaining a social media presence. However, as mentioned earlier, for making social media an effective lead generation machine, you initially need to generate a following. This refers to the followers and fans on Facebook, Twitter, Instagram and LinkedIn along with other social media accounts. The more followers and fans you have for your social media presence, the better reach you’ll have, which means the probability to generate more leads. So for lead generation through social media marketing services, you need to take steps to increase your reach.

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How to use Instagram to Increase Sales?

Many know Instagram as a social media platform where you can post pictures and videos, much like that of Facebook. However, not many know that Instagram can act as a great influencer for potential customers and that too without making any hard-sell pitches. In several ways, this social media platform is a great way to appeal to your potential clients without making it look like you are. Many people find this to be the best kind of marketing and several digital marketing companies in India are including this as part of their internet marketing services.
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5 Social Media Tools to Promote your Business

Social Media forms to be the best platform where all kinds of businesses can promote their services and products effectively. However, cutthroat competition is making it very difficult to compete on social forums and networks. If you intend to promote your business on social networks, you must utilise everything that can help you get your content noticed. Luckily, social media experts have singled out some great tools which are designed to boost online marketing strategies. If you’re new on the web and require picking a few social media tools to boost your business, then here are few of the very effective. Read More

Using Pinterest Effectively To Promote Your Business

Over the last few years, companies offering services for Social Media Marketing in Bromsgrove, Redditch, London and other areas in U.K have brought about a radical change in the methods in which several business activities are conducted. Each Social Media platform has its own identity which can be utilized to acquire new customers. For instance, Facebook is used for creating a wider social network and spread the word of a brand by posting updates related to trending events and activities. Instagram and Pinterest have a visual based platform which attracts attention of the viewers and can influence them to buy a product.Social Media platforms like Instagram and Pinterest have created a buzz for visual marketing. Research reveals that by 2018, 84% of communication will be conducted by visual mediums and 79% of internet traffic will be generated through videos. Pinterest is that Social Media platform that enables marketers to utilize visual marketing at its best by uploading pictures in the areas that suits them and provide users a visually attractive prospect for their products and service. Read More

Social Media Tactics to Connect with your Clients

Today, social media has enabled our clients, prospects, and staff to be connected 24/7 irrespective of their location. More and more internet marketing companies in Mumbai are utilizing social media marketing, however, they aren’t sure how to best do it in a way that attracts and connects with current and probable clients. Below are some strategic ways that an online marketing company can adopt to leverage social media to connect with clients: Read More