Social media marketing works best when you have followers or fans. For any internet marketing or web designing company in Mumbai, generating leads is the eventual benefit of creating and maintaining a social media presence. However, as mentioned earlier, for making social media an effective lead generation machine, you initially need to generate a following. This refers to the followers and fans on Facebook, Twitter, Instagram and LinkedIn along with other social media accounts. The more followers and fans you have for your social media presence, the better reach you’ll have, which means the probability to generate more leads. So for lead generation through social media marketing services, you need to take steps to increase your reach.