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Pokémon Go – The game changer in business activities

Nintendo and Niantic’s Pokémon Go has created a frenzy across the globe. The game uses Augmented Reality Software, which allows players to chase ‘Pocket Monsters’ through GPS geocaching technology, it motivates players to walk around neighborhoods and grab a Pokémon.

The game involves collecting over 250 Pokémon characters in a real life setting. To gather these Pokémons, players have to throw Pokéballs at the characters and collect them at retail stores or landmarks. As players keep collecting Pokémons, they can reach to the level of a ‘Pokémon trainer’, wherein the collected Pokémons can be taught how to fight. The objects that can be purchased within the game have helped Nintendo and its partners earn $1.6m per day through free downloads. Read More