eTrack Media Blog

We are Search Engine & Social Media Experts

Content Marketing – A trendsetter in the world of marketing

For a digital marketing and web designing company in Mumbai, content marketing plays a very important role. With several players in the market and fierce competition, an impactful content plays a vital role for communicating your brand in the market.

What Is Content Marketing?

If you want your customers to remember you and most importantly the brand which you are trying to communicate, in the hope that eventually it will generate leads and sell your products, then you should probably focus your attention to Content Marketing.
Content marketing deals with creation and distribution of content that is informative, entertaining and helpful to your potential customers.

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How voice is changing online search and how SEO companies should utilise?

The art and science of search engine optimization (SEO) has changed quite dramatically in recent years, this is due to Google’s algorithm tweaks including the recent mobile friendly update. Just as significant as mobile, however, is voice. Professionals practicing SEO need to prepare for future wherein queries come from voice input on mobile devices and where Google, to satisfy those voice queries, will increasingly highlight direct answers. Google searches yield direct answer results, also known as ‘rich answers’ in response to particular user questions, rather than delivering an assortment of links to other websites.It’s no surprise that Google is focusing quite heavily on voice search and natural language going forward when you consider that in 2015 alone, voice searches rose from ‘statistical zero’ to make up 10% of all searches globally. Read More

5 Tips for Conversion Rate Optimisation (CRO)

Conversion rate optimisation (CRO) is a structured and systematic approach towards improving the performance of websites. Since the time it was introduced, CRO has risen to greater heights in popularity across the variety of online industries and is not showing any signs of slow down. However the increase in demand and popularity means that the techniques of CRO have to evolve. When you receive a lot of traffic to your website or a particular landing page and when these visitors are not converted to leads, it’s time to strategise your conversion rate optimisation (CRO). We at eTrack Media, one of the leading website marketing companies in Mumbai provide CRO, either as a part of our SEO packages or a standalone service. Here we look at 5 tips for conversion rate optimization (CRO) – Read More

Key Reasons to Have a Responsive Website for Your Business!

The use of mobile phones and tablets for accessing the internet has increased significantly over the past few years. Allowing us the freedom to search on the go. The majority of the users depend on their smart phones to: search for products, seek information, or simply access their social media sites. Research even suggests that mobile traffic is soon going to surpass the desktop traffic. This exploding use of mobile internet has made the need of responsive website design absolutely essential.

Having a responsive website simply means your website is designed in a way that it can be easily viewed from multiple devices, including desktop, mobile phones, tablets, phablets etc. The images and layout used during a responsive website automatically adjusts itself to the size of the device used. Read More

Give Your Business an Edge with our Responsive and SEO-Friendly Website Design

The internet has refined the way businesses operate. Challenging the traditional way, online marketing’s strength of reaching wider audiences across the globe has led to its widespread adoption by businesses. Whilst there are millions of businesses offering similar services, the ones with an attractive yet professional website manage to catch the customers’ attention. Consequently, for businesses operating in the UK, having a unique business website has become more of a necessity than a choice. Read More