There are many reasons why digital marketing is important for an e-commerce Website. One of most vital ones is the generation of traffic that comes from Google search and Google AdWords. With the era of digitization, shoppers now tend to research a product online before purchasing. When it comes to where to look for items to buy, Pinterest as a platform seem to rank high. As for the medium used to increase brand awareness, most would prefer a live video over reading a blog or social media posts. eTrack Media is a reputed SEO company in Mumbai, India who offer comprehensive and elaborate digital marketing campaigns and help in brand awareness and thus ultimately results in increasing sales.