Attracting relevant traffic to your website is one of the most important factors for your business. What is a point in attracting a large number of visitors who are hardly interested in the products and services that you have to offer? Quality, rather than quantity, of your visitors is certainly a key element to consider while mapping out online marketing and SEO strategies. This is exactly where article submission comes in.
In a nutshell, article submission involves placing well-written and keyword-optimised articles and content on a range of high-ranked article directories. While different article directories have different guidelines, an aspect which is common to nearly all of them is that the content should not be a promotional material. On the contrary, the articles should be fresh, relevant, and should add value to the respective field of knowledge.
Accordingly, when visitors on these article directories query phrases or keywords that are included in your articles, they can eventually know about you and your business through something called a ‘resource box’. Often overlooked but equally important, a resource box is a small section which appears below all the articles that you have placed on article directories. It basically contains the name of the author, his email, hyperlinks to author’s respective website, and certain essential keywords. Resource box is a key element which will bring the audience, who has already gone through some of your articles, to your site. In essence, these visitors are really interested in the services and products you have to offer.
Other than giving you good leads that can help your business grow, article submission can increase your popularity and lend you all-important global exposure. In addition to building one-way links that direct to your website, articles can also be the smartest way to link to other relevant sources. Linking to other authoritative sources is an important factor in getting indexed by top search engines, such as Google and Bing.
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Now that you know the significance of article submission, following are some of crucial tips that will certainly give you expected results for your business:-
- Your article should be original, relevant to your target audience, and well-researched.
- Offer nice attention-grabbing headlines which contain important keywords.
- Provide a brief summary for your article which entices your readers to read the full article.
- Add sub-headers to your article in a way which improves the flow and adds clarity
- Choose appropriate categories for your articles as some readers use categories to sort through the article sites
- Use the resource box to your advantage. Treat this tiny section as a soft promotion of your business.
So, if you are considering adding article submission to your SEO plans, eTrack Media is perfectly placed to implement the same. A top SEO company in the UK, we will execute your article submissions in a way that will drive targeted traffic to your site.