With the Internet penetration in India increasing at a rapid pace, small and medium-sized businesses, particularly based in Tier-1 and Tier-2 cities, need to capitalise on this trend. To take advantage of this growing digital ecosystem, firms in Mumbai and other major cities need to boost their visibility on the leading search engines whilst also having a credible presence on the social media front to regularly engage with their current and potential customers.
Whilst the key decision makers of businesses in metro cities, including Mumbai, are quite sceptical about the ROI generating potential of SEO campaigns and social media marketing activities, they are losing out on valuable leads and potential customers, to your immediate competitors. Besides, your target prospects would rather trust a brand or a company that wins top rankings on reputable search engines. On the contrary, if you don’t show up in the early rankings, people are quite doubtful about your business.
Another important aspect of online marketing and organic search rankings is that the campaigns can be effectively tracked and monitored in a highly transparent manner whilst experiencing real savings in cost and a high ROI. On the contrary, marketing costs for traditional media are extremely high and they come with enormous overheads and commissions.
Nevertheless, the campaign monitoring aspect highly depends on the online marketing firm you are partnering with. There are several agencies that choose a one-size-fits-all approach for all their clients. And, with online marketing, this hardly works for your business. Others complicate things by being non-transparent and putting a lot of jargon in their assessment reports. As a small and medium-sized business in Mumbai having little knowledge about online marketing, SEO, and SMM, you need to partner with an approachable and results-oriented SEO Company in Mumbai that truly understands your business, your completive landscape and offers responsive, bespoke services to suit your marketing objectives.
More importantly, businesses should always select an SEO company which treats online marketing activities as a seamless extension of your business’ larger marketing plans. This is exactly where eTrack Media fits in. Our high-impact SEO and SMM campaigns coupled with our transparent, simple-to-understand search engine ranking report ensure you can build a credible visibility on leading search engines, increase business enquiries, improve conversions rate and effectively boost your profitability.