For most users in India, search engines are not a platform for conducting each and every online search and transaction. Directories and social media websites expand your reach and possess some of the hottest leads on the web at an economical cost. Whether paid or free, these platforms are worth spending your advertising budget on.Do you need to submit to online directories? This is very important since you need to submit your business information and website to relevant directories as they are a great source of leads, and consumer reviews can help generate good referral traffic. Free or paid, it’s vital you control your business profile whilst engaging and advertising to customers wherever that may be. Once you claim your profile, update any information that’s imprecise, and ensure you provide details about your business as that is the USP which might draw in new clients. All in all, it’s important to claim ownership now so that you can respond to positive and negative reviews of your business in the future.
Number of Directories
There’s no set number of directories your business should or shouldn’t be in, but the quality and relevancy of the directories is vital to keep in mind. You don’t want your site to be associated with the links that come from spammy, hacked websites or low quality sites. If your site gets link from such sites then you could be bound for penalties from search engines.
Top Places for Business Listing
Google: Undoubtedly, listing your business here should be at the top of your mind. This is because Google outperforms every other search engine by a long way. Some benefits of listing your business here:
- Registering for a business listing on Google is easy and free
- Business listings appear in Google Maps
- Satisfied customers can leave reviews on your Google+ page
Bing: Next to Google, Bing is the most visited search engine on the internet. People always look for a second option and Bing provides that. Some benefits of listing business on Bing:
- Free, easy and quick to register
- Add multiple business locations at a time
- Include other content in your business listing such as videos, photos and more
Yahoo: The third most searched search engine after the above two. Benefits of listing business on Yahoo:
- Yahoo local basic listing is free
- Include photos, company description
- Get maximum exposure and listed on 40+ other directory listings
Hotfrog: This is a free online directory whose aim is to help get your website listed in Google’s search results. Some of the benefits:
- Registration takes less than 5 minutes
- Add as much detail to your profile as you’d want for free
- Create coupons to incentivize your customers
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