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How voice is changing online search and how SEO companies should utilise?

The art and science of search engine optimization (SEO) has changed quite dramatically in recent years, this is due to Google’s algorithm tweaks including the recent mobile friendly update. Just as significant as mobile, however, is voice. Professionals practicing SEO need to prepare for future wherein queries come from voice input on mobile devices and where Google, to satisfy those voice queries, will increasingly highlight direct answers. Google searches yield direct answer results, also known as ‘rich answers’ in response to particular user questions, rather than delivering an assortment of links to other websites.It’s no surprise that Google is focusing quite heavily on voice search and natural language going forward when you consider that in 2015 alone, voice searches rose from ‘statistical zero’ to make up 10% of all searches globally.

Digital Assistants representing Voice Search

Cortana, Siri, Google Now, Google Assistant, Alexa are names of the most renowned digital assistants from the major technology firms; a search for digital assistant on the Android app or iOS app store illustrates just how many different varieties of these voice controlled AI’s there are. Digital assistants are the medium through which we interact with voice search and execute natural language queries, so it makes sense that they, too, are on the rise as firms compete for the biggest share of this ever expanding market. Having said that, digital assistants aren’t just limited to smartphones any more, increasingly, integrated into devices such as smart home hubs and game consoles.

In a recent assessment of more than 800,000 search queries, Google served up some form of direct answer 20% of the time. Contrary to a year ago, Google users would have received direct answers about 4% of the time. Compare this with Microsoft’s Bing search engine; it currently delivers direct answers just 1.1% of the time. Instead of links, Google is likely to respond to voice searches with direct answers, as most voice searches are currently executed on mobile devices and mobile users expect immediate answers on their small screens.

How Voice queries are changing online search?

We don’t search with voice the same way as we do with a keyword. People using computers have evolved a particular set of habits along with expectations for web searches based on its restrictions and capabilities. So we would begin by typing a quite generalised, keyword based search query such as ‘SEO tips’, check what comes back, and increasingly narrow down through trial and error with longer search terms such as ‘SEO tips for beginners’ or ‘SEO tips for m-commerce’.

Or if we were looking to buy a pair of ‘black shoes’, we could search for ‘black shoes’ and then navigate to a particular website, browse through their shoes and use the site interface to narrow down by style, size and designer.

Today, with the growth of voice search, we can expect to see longer tail search keywords along with natural language queries, which provide increasing amounts of contextual information and useful data about searcher intent. The SEO companies can use this to their advantage to obtain better search results thus resulting in more enquiries and organic traffic to the client’s website.

eTrack Media is a leading web designing company in Andheri offering state of art web designing & development Social Media, SEO services in Mumbai. whilst operating, and with trained and experienced professionals, the company has delivered outstanding services to all of our esteemed clients.

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