Whilst many businesses make a genuine attempt in keeping their social media pages active by the frequent posts, they often fail to analyse the responses their social media strategies generate. As social media is a two-way communication tool, your posts should be engaging enough to resonate with the audiences and spark a conversation with them. If you are not getting the desired response from your audiences, you need to re-think your social media strategy. Some of the tips that will boost social media engagement with your target audience are as follows:
1) Make Use of Visuals:
Many studies suggest that visuals are far more powerful in conveying messages to audiences than plain text. It immediately captivates the audience’s attention and compels them to respond. Social media posts with photos receive 93% more engagement than the ones without any photos. They are also more likely to be shared than the contextual posts. As a result, for enhancing your social media engagement, make sure that your social media posts are always accompanied by an enticing visual. Ask your followers to caption an image as it would enable the audience to interact with the brand. Consequently, making use of effective visuals helps businesses to reach out to a wider audience and gain participation from them.
2) Ask Questions/Feedback/Suggestions:
Asking for input from your followers makes them feel important and a part of your brand. Engage them by asking them thought-provoking questions related to your industry. Involve them with your brand by carrying out a fun activity. For example, whilst launching a new product for your business, ask them to suggest a name for it. Show them their feedback is valuable to you and ask for their feedback/suggestions on what they would like to see more.
3) Share Customer Testimonials and Experience Stories:
Your potential customers would be interested in finding out about the experiences your previous customers have had with your business before making a purchase. Highlighting your customer testimonials and their experiences makes audiences understand the kind of services they can expect from you. Additionally, tagging those clients whilst sharing their stories helps to build engagement and create a greater buzz.
4) Organise Competitions:
A simple and fun-filled competition is one of the best methods to boost engagement whilst gaining many likes/followers/connections. Organise a competition on a special occasion and relate it to your products/services. Also, offer some amazing giveaways as prizes to your fans. Lucrative prizes easily attract audiences as people love to win gifts.. Once your contest becomes a success, you can expect many more loyal fans to be waiting for your next competition. Activities of this kind make your brand popular amongst the audiences and also help spread a lot of brand awareness.
5) Share Inspirational/Funny Sayings:
Share inspirational/funny messages that inspire your followers, make them laugh or help them relate them to their lives. It makes audiences look forward to your posts as it has healthy mix of informative posts about your products as well as some more casual posts that will capture their attention. For example, a funny message on Monday mornings would surely be liked by your audience who dread Mondays.
Building conversation with followers, engaging them and listening to them strengthens your bond with your customers and helps you gain their loyalty. Social media marketing (SMM) services are not restricted to updating regular posts on your page, but it involves encouraging participation from your followers, interacting with them and building a loyal fan base. Since social media is an integral component of online marketing, hiring a professional internet marketing services provider for managing all your business’s social media accounts would be a wise investment.