eTrack Media Blog


Landing Pages – What’s the Big Deal?

When designing their websites, many clients have one prime question to ask – ‘What is a landing page and why is it so important for their campaigns?’ The answers to this question are simple but needs to be understood from a wider perspective.

A landing page is nothing but a “page” that user lands on in response to a call to action or advertisement. Simply put, a landing page gets traffic from everywhere other than the actual site. Landing page shouldn’t be created as a simple page to display names and numbers or a page displaying long sales forms, it is essentially a welcome page to draw attention of the visitors to the rest of the site. There is a list of website marketing companies in Mumbai offering SEO services and as a part of that service or a standalone project, they help you create innovative landing pages and manage them.

In the case of most sites, traffic on the landing page suffers due to an ill prepared design. There are various factors that contribute to the overall design of a landing page which can be summarised as:

  • Intriguing and catchy headline
  • Credible examples
  • Definitive language
  • Listing benefits before features
  • Guarantees

These simple yet crucial elements are often overlooked by marketers which eventually affect the revenue generation ability of a landing page. As landing pages are usually regarded as a page where visitors become customers. But a visitor turning into a customer is not a simple process, when a visitor lands on the page there ought to be a conversion form to generate leads. In the process of gathering leads the visitors are asked to fill the forms generally in return for a solution to their problem, a great way to influence relationship building with the visitors. These very details can be then used for marketing purpose over a longer term.

A landing page is an ultimate marketing tool which converts visitors into sales. There are more aspects on the importance of a landing page than it just being a revenue generating tool. One aspect being the ability to distribute critical information to the visitors to boost the marketing capabilities. This is possible by gathering data about the areas visitors are interested in and providing them with relevant information.

Landing pages can be created to achieve a variety of goals and increase the chances of success of the site. Creating a landing page can generate a number of leads which in turn will increase the number of landing pages a website has.

Additionally, a landing page helps boost website’s SEO significantly by generating a stream of leads which becomes possible by ensuring that the site has relevant & engaging content and provides a pleasant user experience. An important thing to remember whilst writing content is to include enough keywords which are relevant to the overall set up of the website or which are specific to the landing page.

As one of the leading internet marketing company in Mumbai, we at eTrack Media help you create and strategize innovative landing pages with relevant content for your product along with a unique SEO campaign which compliments the proposed idea of the landing page.

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