eTrack Media Blog


Pitfalls to Avoid When Considering Local Directory Submissions for Link Building

It is an understatement to say that building high-quality links that lead to your website is important for your business. More visitors simply mean more brand awareness which can possibly be leveraged to generate more business leads. Keeping this in mind, a local directory listing service can be a perfect fit for small independent firms that serve clients locally. Furthermore, having a presence on local business directories can help you make online media one of the easiest means to promote your products / services.

To maximise the impact and quality of your link buildings, avoid the following pitfalls:

1) Submitting to Low PageRank Directories
Choosing high-quality directories is crucial for your firm’s SEO efforts. Submitting a large number of listings to low PageRank directories will hardly make an impact. Alternatively, when high PageRank directories are selected for posting your company details, you are submitting your details to reputed sites and hence building credibility with leading search engines. Some of the leading local directories include Google+ Local, Yahoo! Local, Yelp, Bing, CitySearch, and Manta.

2) Posting Incomplete and Inconsistent Business Information
Making directory listings which do not give a complete picture to your target audience can be annoying to them. Postings which are thorough and consistent yield better results than those which are partially filled in. Above all, details such as the organisation’s name, logo, office address, telephone contact, website URL, working hours, listing title, post description, and business category should all be accurate.

3) Failing to Include Relevant Key Phrases
The whole point of undertaking local directory listings is to drive relevant traffic to your site. When your anchor text and listing title do not feature keywords relevant to your target market, your business listings mean little for your business. It is important to include key phrases in your business descriptions and titles to make it easier for your audience to find your products / services.

4) Posting Many Listings in a Short Timeframe
For effective results, it is advisable to spread your business listing schedule over a longer timespan than to randomly cluster all listings together. This helps build a steady progress in your SEO rankings.

Whilst other methods, such as article submission, Web 2.0 submission, blog submission, press release posting, infographic submission, video submission, and guest posting require significant content / multimedia skills and expertise, manual directory submission to local business portals is relatively convenient. However, to execute a well-planned SEO strategy,

it is better to work with an experienced online marketing company to make all the above channels work for your business as a whole.

So, if you seek quality directory listing services to tap the potential business opportunities online, eTrack Media can help. As one of the top SEO companies in Mumbai, we help clients build a credible online presence and promote their products / services on the Internet.

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