eTrack Media Blog

We are Search Engine & Social Media Experts

Effective Ad Campaigns for Facebook and LinkedIn

Facebook and LinkedIn are undoubtedly two of the most popular social networking websites in use. Both these websites have witnessed almost one billion users who spend a decent amount of time surfing, chatting or even marketing. Advertising campaigns seem to be successful on these platforms, especially because of the kind of traffic Facebook and LinkedIn attract. Small and medium enterprises are able to target relevant customers by creating promotional content. Read More

How to Optimize Instagram’s IGTV

Instagram unveiled IGTV recently at San Francisco! The new offering from the famous Instagram global group is a visual treat for the global audience. The global entertainers have two reasons to celebrate; one the introduction of IGTV, of course, and the next is that the Instagram community has touched 1 billion recently.
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How Artificial Intelligence (AI) is changing SEO Industry?

SEO is a result oriented business so just think if you have access to data that tells you accurately the things you need to do so as to optimise your website and increase visibility in search engines. Well, you need not think anymore as the technology is already available. Though Artificial Intelligence (AI) SEO is still in its early stages, in the next few years it will govern as to how digital marketing companies offering internet marketing services develop SEO strategies. Artificial intelligence is already being used in digital marketing for gathering data on ad targeting, determining the content relevancy, streamline marketing campaigns, recognize customer segments for cross selling and evaluate emotional values having the most influence on a target audience. However, the current situation is that very few firms are using machine learning to enhance search engine rankings. Marketers, while using AI get insights that help them enhance ad campaigns, but adopting AI particularly for SEO provides you some tactics that let you rank higher in search engines and lets your ads seen by more people.
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