eTrack Media Blog

We are Search Engine & Social Media Experts

Best SEO Practices

Several strategies aim to bring out the best in online businesses. These strategies involve good SEO practices, which help  boost websites and reach the top position of search engine results. Online users do not spend much time surfing web pages. Websites that provide exactly what the users are searching for are more likely to receive user attention.

Search engines consider several factors while ranking websites on the first page. The most important factor is search engine optimisation, or SEO. There are different ways of making websites search engine-friendly.
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How to Improve the Website User Experience

Websites have become an integral part of digital marketing. The UX design focuses on customer experience. It is one of the most powerful tools that help businesses become successful and competitive. It plays a crucial role in brand awareness and recall and acts as a salesman who is available round the clock, 365 days a year. Web designers need to understand the nitty-gritty of designing websites that enable a superior user experience. This means they should be able to identify gaps and challenges faced by visitors to the website. Read More

How Remarketing Can Turn Visitors Into Potential Customers?

Top Digital Marketing Companies in India across the globe are constantly findings ways to help marketers explore the potential of an online market through various advertising techniques. Remarketing is another form of online advertising that helps marketers customise advertisements as per customer preferences and interest which helps in delivering customer requirements and boost sales. Remarketing tracks the behaviour of a customer online and displays advertisements based on their search patterns which motivates customers to make a purchase. This article aims to inform online marketers the benefits remarketing can offer to gain more and more customers and improve the potential of online market for businesses. Read More

Understanding CRO better

Investing in digital marketing renders no importance if marketers don’t receive adequate returns on their investment. Conversion Rate Optimization (CRO) is considered as a lead generated in the digital world in the form of a product purchase, forms filled by a user, feedback generated by a user online or some form of movement made by a user online that is related to the offered product or service. As SEO Companies in Mumbai, India want to increase their return on investment through digital marketing activities it is essential for them to identify those tools available online that will help increasing CRO to a large extent by incorporating changes in the website, enhance user experience and initiate a product purchase by using CRO tools available online.

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