The total population of United Kingdom is of about 64.1 million, out of which 89% of the population are active users of the internet. In addition, 50% of the total population is engaged on Social Media from their mobiles devices. This highlights the rising and growing importance of Social Media Marketing services across the globe. Compared to last year the active users on Instagram has outgrown Twitter with about 300m on Instagram and 280m on Twitter. In UK, 90% of the active users on Instagram are below 35 years and are located in urban areas. A report from eMarketer reveals that the total earnings from Instagram advertising is about to cross a figure of £1 billion in 2016.
The total population of United Kingdom is of about 64.1 million, out of which 89% of the population are active users of the internet. In addition, 50% of the total population is engaged on Social Media from their mobiles devices. Compared to last year the active users on Instagram has outgrown Twitter with about 300m on Instagram and 280m on Twitter. In UK, 90% of the active users on Instagram are below 35 years and are located in urban areas. A report from eMarketer reveals that the total earnings from Instagram advertising is about to cross a figure of £1 billion in 2016.
How businesses can grow using Instagram
Increased customer engagement
It may happen that in due course of time, attractive and quality content may be overlooked by users on Facebook and Twitter. Using relevant hashtags on Instagram captures the attention of millions of users active on Instagram thereby increasing user engagement. A study conducted by Forrester reveals that Instagram generates 58 times more user engagement per follower compared to Facebook and 120 times more than Twitter.
Establish a relationship with customers
Transparency is the key to establish a relationship with customers and Instagram is a medium through which businesses can form an effective relationship with their target audience. Pictures are posted in real time on Instagram to communicate day to day events, behind the scene events in a formal or casual manner, this helps customers connect with those experiences and helps businesses to build a connect with the brand in the mind of the customer.
Improve website visibility
Instagram is widely known for its capacity to generate a high level of customer engagement which is higher than Facebook and Twitter. Hence posting on Instagram can increase visibility of a product or service and drive traffic on the website.
Gain a first mover advantage
Businesses have not yet explored the true benefits of advertising on Instagram. A survey conducted by American Express identified that only 2% of small businesses are making use of Instagram. Advertising on Instagram provides businesses an opportunity to instantly connect with their target audience before their competitors and avoid heavy competition that is currently prevailing on Facebook and Twitter.
Why a business needs to advertise on Instagram
Create a business profile
Businesses can help customers identify their business page on Instagram by creating a Business Profile. The business profile can include a call to action button which makes it easier for customers to contact the business for further details or gain information about the product or service. A customer can choose to text, message, email or call as per requirement through the information provided on these business profiles.
The posts uploaded from a business profile will be similar to the regular posts uploaded by others on Instagram, the only element that will differ is the look of the page. For example, a customer looking to buy a particular product has to simply click on the image and the customer will be redirected to the business page.
Monitor regular insights
Insights give a business an overview on how well the business is performing. Similar to Facebook and Twitter, Instagram offers analytical data on how well the content is performing. Data such as impressions, demographics, location and age can be analyzed in the posts.
This data cannot be viewed on the Instagram App. The Facebook business page has to be linked to the Instagram account to view insights. Demographic analysis provides the business a holistic view about which target audience is ideal to advertise a particular product.
Promote posts with paid ads
Depending on the advertising budget, a company can wish to promote their brand through paid ads using the promote feature of Instagram.
The posts that a company wants to promote can depend upon how well a post is performing. This can be analyzed through the insight feature that gives an idea about the posts that have created a buzz for the brand. The promoted posts can include a call to action by a phone call or by mentioning the company website which in turn can drive traffic to the company website.
Tips to boost brand content on Instagram
Social Media Marketing in Bromsgrove, Redditch, Worcestershire and other cities in UK have created a buzz because of innovative and creative content. A strong content leaves an impact in the consumer’s mind towards the brand. Therefore, content posted on Instagram plays a vital role to boost brand image among the target audience, as it acts as a threshold in increasing customer engagement. Given below are some key areas through which content created on Instagram can grab the attention of the user.
A well designed concept
A clear and a well thought concept of the advertisement is crucial and it should communicate the same message as visualized while designing the advertisement. The created content should have a direct relation with the idea which advertisement wishes to convey to the target audience. Companies looking for Social Media Optimization services in Mumbai should bear in mind the right content and concept to ensure Instagram brings in the maximum return on investment.
To ensure customers establish a quick recall of a brand, consistency in posts is required. The same color scheme, central idea of the service, background of images should be consistent so as to make it easier for the customer to identify with the brand.
Quality of Content
The quality of the content is another important factor which determines the success of the advertisement. An attractive image, a well captured thought, an artistic view in an image will create a curiosity in the mind of the customers which will solely depend on the quality of the content.
Common mistakes to avoid before deciding to advertise on Instagram
Companies have certain apprehensions before deciding to advertise a product or service on Instagram. Listed below are some factors due to which companies hesitate to advertise on Instagram and which must be avoided.
Only product images can be posted
It is a common belief among companies that images showcasing creative products is the only way to gain attention of the user. Service based companies can advertise and create a fan following for their services by posting images related to their work culture, company habits, events and celebrations.
Only Big Brands are successful
Big brands may have an advantage on the basis of a big budget. However, small businesses can showcase their products by featuring on blogs, making creative content and providing those products and services which is trending among the desired target audience.
Images can be used by a third party
According to the new terms and conditions of Instagram, the images posted by a particular user cannot be utilized by a third party as the image is owned by the user. The new terms are similar to that of Facebook advertising. Instagram does not allow anyone to use another user’s content for any other purpose.