Content writing deals with several crucial aspects. Quality and relevance being the most important, writers must focus on SEO writing as well. All organisations have Search Engine Optimisation (SEO) strategies. These can be divided into on-page SEO and off-page SEO respectively.
On-page SEO is the way of optimising web pages to gain higher rankings. HTML source code along with quality content is optimised. It helps to increase reliable traffic on websites, allowing visitors to read and share information.
Off-page SEO is to improve position of websites, in the result page of search engines. The higher it is positioned, better will be the chances of viewership. Online searchers usually click on links that are available on the first page of the search engine.
Google constantly strives to make changes in the way it works. There are innumerable websites on the Internet that aim to give reliable and relevant information. Digital marketing experts are on the look of crisp and quality content, so that they earn better rankings.
Small and medium enterprises use digital marketing as a tool to improve marketing strategies. The advantages of using online promotion cannot be compared to any other marketing medium. It is essential that the writer has thorough knowledge of writing styles expected by the client as well as search engines.
Internet marketing services include SEO optimisation as per client requirements. Companies set individual prerequisites while using the SEO feature. The preferences vary, thus it is important to understand the difference between on-page SEO and off-page SEO.
On-page SEO Optimisation
- Targets keywords – An on-page SEO targets keywords and uses the same in meta tags, title tags and HTML codes. It includes all measures required to improve the position of websites on search engines.
- Optimises page elements – Social media agencies in Mumbai believe in optimising all page elements such as page headers, paragraph texts, and internal and external links. This is the actual content of a page that helps to get ranked higher.
Off-page SEO Optimisation
- Focuses on visibility – Off-page SEO deals with promotion. It aims to increase online presence so that users are able to share and refer people to a website. This helps to increase followers and improve rankings.
- Builds quality backlinks – Emails, guest comments and feedback are some of the ways to increase backlinks. It increases the value of content and helps to share knowledge on a global platform.
The aim of on-page and off-page SEO optimisation is the same. Agencies that offer Internet marketing services recommend to use both together. A combination of on-page and off-page SEO would give best results. It aids in digital marketing, helps gain higher ranks on search engines and increases sales.
An online searcher is more likely to visit websites that offer complete clarity. Several websites use videos to make a visitors stay longer. This is an indirect way of increasing viewership. Search engines have learnt new techniques of attracting customers. Videos, blogs and articles are just a few practices to gain better global presence.