Understanding Pay Per Cick (PPC)
Pay per click (PPC) is one of the leading and most accountable forms of advertising on the internet. It is used on a wide range of websites, such as search engines and social media sites, where the advertiser pays only if a user clicks on their ads. It can be an affordable and quick method to gain visitors for your site. However, planning is important as a few wrong turns can erode the entire budget for the PPC in hours rather than over a month. Thus, working with a specialised PPC company in Mumbai rather than a mere online marketing agency helps in acquiring a higher ROI for your online advertising spend.
Result Oriented PPC services
As one of the leading PPC company in Mumbai, eTrack Media develops PPC ad campaigns with the aim being to save your money while gaining the maximum conversion ratios of visitors to customers. eTrack Media spends considerable time and effort researching relevant search terms before compiling the list of search terms to be used for PPC. This research includes current website reviews, competitor activity and reviewing the popularity of the terms. We will also write relevant content for your ads to maximise the click-through rates to increase the actual number of sales.
Most small businesses cannot afford to rely primarily on PPC advertising as it can be expensive and can inadvertently affect the bid/click fee. With respect to that, there are a few roles which PPC can fulfil:
Campaign Specific Traffic:
PPC is a great platform to generate the buzz for a short term campaign for a new product or service. Such a PPC campaign can be kick started within 48 hours with provision for adjusting messages in the ad even while the campaign is ongoing. In addition to a PPC campaign, running a Facebook Advertising campaign simultaneously helps gain a wider reach and engagement across major online advertising platforms.
Measurable Return on Investment:
PPC is an excellent tool if you offer a service or sell a product that users purchase once they visit the web site. For example, for an online store, every click generated is a probable customer, hence measuring the return on investment is easier as one can look at clicks, visits and then sales.
Most clients are tempted to aim their ads towards broader and common terms. Relevant keywords that narrow down to the specifics return the highest visitors. These keywords cost less and users who search them are more likely to lead to buyers/purchaser.