At eTrack we deploy both pro-active and responsive marketing techniques to promote your presence on the internet.
By understanding your wider aims, issues, concerns and objectives we build an online presence that is in line with your brand. We then monitor online activity and use the information from that activity to make retrospective changes to web pages, online media and in bound links.
Our scope of work spans across continents as we serve some valued clients across our key markets. They include:
Our step by step process involves each of the following stages.
Monitor & Track Existing Conditions:
We review the current online position for our customers for all aspects of the service that we cover including social media site usage, directory listings, web page optimisation and so on. We also monitor and understand our clients’ business as it stands as well as the aims and objectives for the future.
Agree Online Media & Marketing Strategy:
Based on a review of the current conditions, and understanding of online media and marketing aims and an understanding of the online marketing budget we propose a range of solutions that will maximise the online presence and our customers’ achieve the marketing objectives. This strategy will include all aspects of the online presence including your website, social media sites, and very importantly the listings and coverage of your company on other internet sources.
Implement Online Media & Marketing Strategy:
Our skilled technicians will use the data that we have compiled to then execute your online marketing aims. We will either make changes directly to your website and social media sites or send changes to you for making changes locally. We will also personally review every listing on the internet and make sure that it is up to date and relevant.
Measure & Track New Conditions:
Our measuring and tracking activity then becomes constant, we review the website, the social media sites and website listings, identifying areas where changes are required and feeding these into the team to the previous stage “Implement Online Media & Marketing Strategy”. The review and subsequent implementation of changes to the website, the social sites and internet listing will continue in line with the overall marketing and media objectives and aims.
eTrack Media Reports:
We know that search engine marketing and social media marketing can become a minefield to track, which is why we provide an eTrack Media report that allows you to see just how our work is making a difference and helps you to justify the online media expenditure that your company incurring. This report is sent periodically (usually monthly) from the start of our engagement.
Contact us for more information about exactly how we could help you to improve your online presence or for anyone of our online media and online marketing services.